PARK WELLSTATE Nishi-Azabu is a senior residence conceived around the idea that each resident should be free to live in a way that is entirely their own. KANSEI Design joined the project at its earliest stage — as part of a design consortium spanning multiple disciplines — contributing the multisensory perspective to the definition of experiential values the spaces should embody.
Centered around the brand theme, “Life Has Value,” we designed a signature scent and soundscape that embody the world of THE LIONS. This project translated the brand values—previously expressed through visuals and copywriting—into the sensory language of scent and sound.