THE LIONS
Shared Office / Olfactory Branding & Wellbeing at Work Research
Background
WORK STYLING is expanding a new model of workplace across Japan, built around the idea of working with genuine fulfilment. We designed an olfactory branding programme to carry the values of that brand directly to the senses of the people who work within its spaces.
Spatial Aroma — A Unified Olfactory Brand Experience
The original fragrance “Inspiration,” created to embody the WORK STYLING brand, is diffused throughout the entrance of all 80 locations nationwide (as of 2026). The same scent greeting every arrival — regardless of which location — creates a consistent olfactory brand experience across the entire network.
Personal Fragrance — Supporting the Mindset of Work
Seven original fragrances were composed to accompany the different states of working. Designed as personal conditioning tools — with compositions such as FOCUS and CREATIVE — each fragrance is intended to help users arrive at the mental state they need before the work ahead. Installed across ten flagship locations including WORK STYLING Tokyo Midtown Yaesu, they have become a well-loved part of the daily routine for many members, reached for before meetings and periods of focused work alike.
Workshops — Cultivating Sensory Awareness
Beyond the introduction of fragrance, we host regular art workshops for members to develop their own sensory awareness. A case in which scent — conceived as a spatial branding element — evolved naturally into a service offering of the facility itself.
Joint Research — The Science of Working Well
To verify the impact of sensory design, we conducted a joint research programme under the theme of wellbeing at work. Through field research and the production of a findings report, we have built an evidence base for the value that sensory design brings to the workplace.
What we did
- Multisensory branding strategy
- Original fragrance composition
- Spatial aroma installation (74 locations)
- Aroma product planning and manufacturing
- Olfactory communication design
- Multisensory guideline and web production
- Kansei design workshops for members
- Joint research: wellbeing at work
- Research report and mini white paper production